The real estate site abonim.com conducted a survey of 1589 Internet users place on the engine as part of a real estate search.
Customers almost all use search engines (MOR).
32% say that these engines have changed their way of surfing and 53% believe that MOR could better help them find information. That is, if expectations are on them. Almost
majority (43%) think the MOR have too much advertising, but it is only one percent of respondent to accept that the MOR are paying.
66% of Internet users are aware of 'sponsored links' of MOR and 68% find it interesting that their ad appears on the MOR
60% of respondents say directly type the keywords in their query on the MOR. (Eg "real Paris," "house Cote d'Armor" or " Trade Marseille). The same proportion (59%) will search for information on real estate sites.
This survey confirms the existing studies on the power and reach of Google. Indeed, 78% of those responding say they use online mainly Google. Yahoo, which was in the early 90's forerunner, is far behind (8%) This is closely followed by the search engine from France Telecom (6%). It is interesting to note that "the incumbent" has missed the boat on search engines, preferring to focus its efforts on the Yellow Pages ...
Supremacy Google will not be opened any time soon because 80% of those surveyed say they are loyal to their search engine, something that will strengthen Google's dominance.
failures can be explained generally better than the successes, we have virtually no data to explain that of Google. Some tracks allow us to say that this is an MOR technologically advanced, easy to use, complete in the number of pages listed, and that its managers have preferred to avoid cluttering the pages with ads too showy or "pop up" spurious
Source: abonim.com
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